What is SEO and why does it matter?

Posted on Posted in Core Services, Google, Marketing, Other Services, SEO, Website design

What is SEO and why does it matter?

Everyone wants to show up higher on Google search rankings, and that’s what SEO can do for you.

What is SEO?

You’ve probably heard the term, “SEO,” but you’re not sure what it’s all about or if you should even care. At Brightbiz, we strongly believe you should! Search Engine Optimization (SEO) refers to the process of making your site more accessible to search engines. Put another way, it helps the right people (those interested in your business) find your website, so you can start increasing sales.

 

Why is SEO important?

When people want to find something, they start online. And research shows that most people don’t look beyond the first page of results, usually clicking one of the sites at the top of the list. The higher you display in a customer’s search, the more likely they are to view your site. You want to be at the top, and effective SEO can help you get there.

 

How does SEO work?

SEO’s goal is to get you the best possible ranking in search engines, such as Google, Bing, and Yahoo. Search engines use complex algorithms to analyse and rank sites on the Web. Having knowledge of how these algorithms work allows businesses to rank higher and gain an advantage over their competition. There’s a fair bit of detail behind the scenes, but by using Brightbiz proprietary SEO services, we can work together to signal to search engines and increase your business rankings. It’s a gradual process, that requires consistent link building and content generation across several platforms but – if done properly – leads to long-term sustained increase in your sales revenue.

 

Using the right techniques

A few very basic things you can immediately do to increase your rankings is add keywords and meta tags to your pages so search engines better understand your website. Think about your audience and what they’re looking for. If someone was looking for your business, what words would they use? Use that to write content that spurs them to take action. Don’t simply say you sell flowers if you’re a florist. List the brands, city you’re in, and other items you sell. The more specific you can get, the more likely search engines are to point the right people to your site.

It’s important to differentiate between “white hat” and “black hat” SEO techniques. Many digital agencies and internet marketers use unethical programming and inaccurate information to artificially direct traffic to your website and social media sites. This is highly discouraged by major search engines such as Google and can actually back fire. Essentially these companies are trying to trick search engines and this can lead to websites being banned from web searches altogether. Something to be aware about.

 

Now you know about SEO

Hopefully this has given you a better understanding of what search engine optimisation is and how it can help your business. In a nutshell, it makes you far more accessible online to your customers, generates more leads, and ultimately more sales. Does it still sound complex and time-consuming? It can be. Fortunately, Brightbiz offers a free SEO audit. We can conduct onsite analysis on your business website, evaluate back site links, and appraise your social media presence completely free of charge, and with no-obligation. All we ask for in return is you consider using our services to solve any issues we find in the SEO audit.

To get started give Brightbiz a call today on 0808 284 9630 or drop us an email at info@brightbiz.co.uk.

Thanks for reading!

-S

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